The iconic New England footwear manufacturer Sebago has teamed up with the UK J/109 class this racing season and is supporting the J/109 UK National Championship, to be held at the Royal Southern Yacht Club in Southampton later this month. Sebago will be providing prizes for the National Championship which will include shoes from their latest high-performance footwear range, the TriWater line. The UK J/109 fleet will carry Sebago branding on the booms of all of their boats

Sebago’s support of the UK J109 National Championship is just the start of a budding relationship between the footwear company and the sailing class, supplying prizes for the J/109s at five events: the JP Morgan Asset Management Round the Island Race, the J/109 National Championship, the Aberdeen Asset Management Cowes Week, Dartmouth Sailing Week, and the Solent Series Championship.

Paul Griffiths, Chairman of the J/109 UK and Ireland Class association commented:
“We are delighted to receive Sebago’s support, and we look forward to working to create a strong relationship with the company.”

“The UK J/109 class is a great class to partner up with,” commented Adrienne Callaghan, Marketing Manager, Northern Europe. “They sail at a large number of events around the UK which helps us with brand exposure. The class is competitive, but also has a fun streak. I feel this is indicative of our footwear. The high quality and innovative design keeps competitors, such as J109 sailors, on their feet when the sea gets rough, and the stylistic flare and authentic feel make them perfect for relaxing and celebrating shore side when the race is over.”

Sebago will be supplying two new styles of footwear as prizes this season: their Patriot Spinnaker Docksides and some models from their new TriWater range. The Patriot Spinnaker Docksides are perfect  for this Diamond Jubilee summer. The red, white and blue leather, sporting a union jack within the solid non-marking rubber sole is not only patriotic, but also practical for a J109 sailor, providing the agility and security needed to move around the boat. Their TriWater range is made with high-performance sailing in mind, providing comfortable and durable shoes without sacrificing style. The TriWater range features Blue Wave Vibration Dampening Technology which provides the wearer with just enough vibrational feedback from the boat to ensure a comfortable and competitive race.

Cailah Leask

Last Updated ( Thursday, 19 July 2012 )