Oman Sail named 2012 World Tourism Award Honouree for contribution to tourism through the sport of sailing

Monday, 08 October 2012


Oman Sail has been nominated a 2012 World Tourism Award honouree in recognition of its contribution to tourism development through the sport of sailing and for teaching the young men and women of Oman valuable, transferable life skills. It is also being honoured for its contribution to Oman’s maritime heritage and its efforts in raising the country’s global profile as a high-end tourist destination.

Oman Sail has been nominated a 2012 World Tourism Award honouree in recognition of its contribution to tourism development through the sport of sailing and for teaching the young men and women of Oman valuable, transferable life skills. It is also being honoured for its contribution to Oman’s maritime heritage and its efforts in raising the country’s global profile as a high-end tourist destination.

Inaugurated in 1997, the award recognises extraordinary initiatives by individuals, companies, organisations, destinations and attractions for outstanding accomplishment in the travel industry.

The 2012 honourees were announced at a media breakfast in New York on Tuesday 3 October. The Undersecretary of the Ministry of Tourism and Chairwoman of Oman Sail, H. E. Maitha Al Mahrouqi, greeted the news enthusiastically, saying the award would draw international attention to Oman.

“I am very pleased that Oman Sail has been selected as a World Tourism Award Honouree. It is welcomed by Oman Sail and its sponsors who are committed to the Sultanate’s promotion as a quality destination for travel and investment.” 

David Graham, CEO of Oman Sail, said the coveted award represented a landmark day for Oman Sail.

“We are extremely proud that this pioneering national initiative in which the sport of sailing has been successfully used to instil confidence and teach valuable, transferable life skills to a new generation of young Omani men and women has been recognised as a vehicle for this great achievement.”

He said Oman Sail, launched just four years ago, has already gone a long way to rekindling Oman’s maritime heritage by facilitating sail training for over 8,500 Omanis, a figure that will top 35,000 in 2015. In addition the country’s best sailors are competing globally in Omani flagged multi-national teams at world championships and top end international events as proud ambassadors for their country.

“Most importantly the award validates Oman Sail’s role as a catalyst in the growth and development of Oman’s regional and international profile as a highly sought after tourism and foreign investment destination.  We are grateful to be honoured in this way,” said Graham.

Salma Al Hashmi, Oman Sail director of Marketing and Communications, said it was a great honour to be singled out for an award of this calibre by such an auspicious world tourism authority.

“It earns our beautiful country a place among the very best of the high-end tourist destinations around the globe. We are humbled that this prestigious award recognises as “spectacular” our efforts in raising our international tourism profile.

“We thank the organisers most sincerely for focusing the world spotlight in our direction and giving us the opportunity to showcase our unique national treasures: from the ancient and modern cultural mix of our cities to the wonders of our deserts, mountains and tropical seas. This is a proud moment for Oman Sail and the Sultanate of Oman.”

The World Tourism Awards, celebrating its 15th Anniversary, are presented annually at World Travel Market by co-sponsors American Express, Corinthia Hotels, International Herald Tribune and Reed Travel Exhibitions. This year’s award will be presented on 5 November in London.

The two other 2012 World Tourism honourees are Jorie Butler Kent, Vice Chairman of Abercrombie & Kent and founder and President of Abercrombie & Kent Philanthropy (AKP), in recognition of his commitment to sustainable tourism, and the City of New Orleans for transforming tourism to overcome challenging times.

Daphne Morgan Barnicoat

Last Updated ( Monday, 08 October 2012 )