Mallorca by Land, Air and Sea

Italy. Overmarine Group set to conquer China

Thursday, 13 December 2012

The Overmarine Group continues with its expansion strategy in the East, signing a working agreement with Martello Yachting at its offices in Viareggio, the world capital for luxury boating, on 8th December. This new agreement involves promotion of the Mangusta and Mangusta Oceano brand in China and Singapore.

China is a growing market for the nautical industry, in terms of both clients and services, marinas and infrastructures. Indeed, an out and out nautical culture has begun to spread. Today's Chinese clients are more mature and aware than those of the past, hence ready for a brand like Mangusta, which has been a leader in the sector of cutting-edge maxi open yachts for over 30 years. Innovation and technology, high quality, luxury and artisan skill, a top performance, high levels of safety, spacious environments and on-board comfort, Italian style and bespoke interiors blend together perfectly on Mangusta yachts.

"We're really enthusiastic about starting this adventure with Martello Yachting” declared Maurizio Balducci, Overmarine Group CEO. “We can't wait to work with Mr Ho and his team to develop the brand expansion and reinforcement process we are putting into effect throughout the world, in China and Singapore, too."

Martello Yachting was founded in 2009 and specialises in superyachts, backed by its team's 30 year experience. With four Asian offices: Beijing, Hong Kong, Xiamen and Singapore, and over 25 employees offering consistent assistance to clients before, during and after they purchase their yacht.

Martello Yachting shares the same values and approach to clients as the Overmarine Group, and is an ideal partner for strengthening the Mangusta brand on such a strategic market.

Overmarine Group | Mangusta has offices in Fort Lauderdale, USA too, as well as a network of strategically placed sales partners in Brazil, the US and Canada, France, the Balearic Islands, Russia, Turkey and India. Agreements are currently being negotiated with suitable partners on just as many other interesting markets.

Isabella Picco

Last Updated ( Thursday, 13 December 2012 )