Volvo announed as Official Vehicle Partner to Aberdeen Asset Management Cowes Week until 2015

Monday, 28 January 2013


Cowes Week Limited (CWL) is delighted to announce that Volvo Car UK is the new Official Vehicle Partner to Aberdeen Asset Management Cowes Week for the next three years.

Volvo Car UK has been a key sponsor of British sailing since 1999, supporting everything from youth development at grass roots through to Britain’s top sailors at the pinnacle of the sport. Aberdeen Asset Management Cowes Week is an event that attracts sailors from across a wide spectrum of experience and abilities and so the partnering between the event and Volvo Car UK is fitting.

Volvo has enjoyed a relationship with CWL since 2009 as an Official Supplier to the event, but this new relationship represents an increased level of support for the world’s best-known sailing regatta.

Commenting on the announcement, Nikki Rooke, Head of Public Relations, Events and Sponsorship for Volvo Car UK said: “Volvo Car UK is pleased to become the Official Vehicle Partner to Aberdeen Asset Management Cowes Week for the next three years. Having supported the regatta since 2009 it was a natural progression in continuing the relationship. This year we are looking forward to taking our corporate and media guests out for an exclusive sailing experience with the Team Volvo sailors and will once again have a presence in Cowes Yacht Haven”.

Michelle Warner, Sales & Marketing Director for Cowes Week Limited added: "We’re really looking forward to building on the great relationship we already enjoy with Volvo and supporting them in the development of their plans for this year’s event".

Aberdeen Asset Management Cowes Week 2013 takes place from 3 – 10 August and entries are possible via the event website at: www.aamcowesweek.co.uk.

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Editors note:

About Aberdeen Asset Management Cowes Week:

Cowes Week is one of the UK's longest running sporting events, having first taken place in 1826. The aspirational and inclusive sailing regatta is the largest of its kind in the world, attracting around 1,000 yachts in up to 40 classes. Around 8,000 competitors race during the week ranging from weekend sailors to World Champions and Olympic medallists.

The lively festival atmosphere at Aberdeen Asset Management Cowes Week means there is plenty of social and exciting onshore activities for sailors and the thousands of spectators who visit Cowes each year. The next edition of the regatta takes place from 3-10 August 2013. Entries are now open online.

The event is supported by its Title Sponsor, Aberdeen Asset Management. The supporting sponsors also help to make the event a success: Boss Watches, Gill, Isle of Wight Council, Mount Gay Rum, and Volvo Car UK.

Visit the official event website for all the latest news and information at www.aamcowesweek.co.uk.

About Aberdeen Asset Management:

Aberdeen Asset Management is a pure asset management group and is one of the largest publicly-quoted investment managers listed in the UK. It invests worldwide as a traditional, fundamental investor on behalf of institutional clients, advisers and individuals globally across all major asset classes. The group has assets under management of £193.4 billion (as at 31 December 2012). It was established via a management buyout in the city of Aberdeen, Scotland in 1983 and today operates in 23 countries around the world, employing over 2,000 staff. Aberdeen champions first-hand research and believes close teamwork is the best means to discover the best investments for clients' portfolios. Aberdeen participates in sponsorships where it can get actively involved and make a difference to an event, individual or team. Aberdeen’s current sport sponsorship portfolio includes properties across golf, sailing, rugby, hockey and rowing. The group is also involved with a number of cultural and arts sponsorships. Volvo and Sailing:

Volvo began its global association with sailing in 1997, since then Volvo Car UK has sponsored sailing in the UK from the grass roots to the elite pinnacle of the sport. They have developed a sponsorship portfolio that includes Team Volvo, Bronze level sponsor and official car supplier to Skandia Team GBR, the Volvo RYA Youth Programme, Volvo RYA Champion Clubs and the Volvo Gill Optimist Championships. All the UK sponsorships support the pinnacle of Volvo’s global sponsorship, The Volvo Ocean Race.

Last Updated ( Monday, 28 January 2013 )