Dramatic Volvo Ocean Race opening attracts record breaking audience

Tuesday, 29 November 2011

Volvo Ocean Race’s drama-packed opening has captured the attention of a record-breaking audience around the world, latest figures show.

Online media with a cumulative audience of more than four billion have featured the world’s longest and toughest professional sporting event between the opening of the Alicante Race Village and the Leg 1 start (October 14-November 5), according to third party monitoring sources.

That’s three times the figure achieved at the same period of the 2008-09 race with double the number of online sites featuring news from the event.

Television audiences for the Iberdrola In-Port Race (October 29) and Leg 1 start (November 5) which featured a thrilling chase out of the famous old Spanish port city are not yet confirmed but in China alone, a cumulative audience of 146 million followed the In-Port Race, Leg 1 start and the first few days of the leg via news broadcasts.

The Race has also been particularly successful on online and social media with stunning video, still pictures, blogs and audio being sent every day by the boats’ Media Crew Members and others via satellite and communications technology and services from Inmarsat and Thrane & Thrane.

Around 283,000 different people from more than 200 countries hooked up with the www.volvooceanrace.com official website during the Alicante stopover (Oct. 14-Nov 4) with more than 1.6 million visits to the site in the second week of November alone.
France, Spain and United States provided the biggest number of fans to the website which overall has shown a rise of more than 50% on the numbers from the previous race.

Facebook and Twitter fans have been equally avid followers of the race. The Facebook fan base has grown by 26,000 since August alone with more than five million post views in the last month.

And followers on Twitter have all but doubled (92.85%) since August with 4.5 million impressions on this social network.

The Race has also seen massive growth on iPhone and iPad apps as fans on the move keep track with the latest news. The official app was only launched in late October but has already trebled (55,802) the number of downloads achieved in the last race.

Our Tracker and Game are also roaring ahead with the former receiving on average 95,000 visits a day and the latter attracting 83,000 players in less than a month.
Communications Director Jon Bramley was delighted with the results. “Our mission is to bring the unique excitement and drama from the Volvo Ocean Race to a much larger audience around the world,” he said.

“Sailing can be a hugely technical sport but we want to de-mystify it to portray across all media the skills and pure guts these guys show day in day out when their lives are often at risk.”

Lizzie (Green) Ward

See Volvo Ocean Race 2011-12 images

See Volvo Ocean Race 2008-9 images :

Last Updated ( Tuesday, 29 November 2011 )